Our Diploma is one of the only up-to-date courses accredited by the Chartered Institute of Marketing. It was created with insight from professionals who are currently in-industry working at the highest levels. We bring you expert knowledge, examples and give you a ‘deep dive’ into what it is like to operate in the industry from its current leaders, with a back-stage look at many different aspects of what being an event professional entails. 

Module Objectives:

• Identify basic skills used by event managers
• Have an overview of what constitutes a successful event
• Recognise the importance of diversity in the industry
• Recognise the importance of physical and emotional wellbeing at work
• Know how to contact us if you have any questions

An event of any size is a culmination of smaller decisions and actions, from how to distribute your budget, negotiating venue usage, contingency planning in your EMP and how much time to invest in your health and safety channels. Understanding these processes and each important milestone will guide you in best practice, and ensure your event has as few unexpected surprises as possible.

Module Objectives:

• Have a clear understanding of what an event management plan (EMP) is and what should be included in the document
• Recognise why the planning process is so important to event production
• Understand how project planning and budgeting can define event success
• Be able to research, and negotiate with venue suppliers and other vendors
• Produce a clear, detailed, and effective EMP
• Understand critically important health and safety decisions and considerations and identify the differences in a safe and unsafe event site
• Identify basic skills of talent liaison, booking, and management
• Know how to work cross-agency to get the best possible outcomes

The branding of a business of event can be the make-or-break of an event’s success. This module will be the cornerstone of your understanding of how consumers relate to the story, background and personality of event brands. These aspects allow brands to build trust, authenticity and loyalty between themselves and their customers, keep repeat-customer retention high, and deliver on the best possible outcomes for their users. Events come and go often, the ones that last are the ones who develop from an authentic beginning, and generate a loyal customer-base who trust the event to do what it says it will.

Module Objectives:

• Understand what branding is and how it applies to successful events
• Identify basic skills needed to create a brand
• Understand the creative and story-telling process behind event brands
• Recognise the importance of your branding materials, such as photography, videography, and online presence 
• Know what solutions there are to create a functioning website, and ensure traffic flows through it to give you the best opportunity to sell

Delivery is all about making decisions that are going to impact how efficient your event runs, before the gates open. It suits creative problem solvers and those with strong people skills, as you will be constantly finding the best solution to whatever decision is ahead of you. This module will show you how to manage the delivery portion of your events.

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Module Objectives:

• Gain an awareness of general event sales techniques and the customer journey
• Understand how stakeholders and commercial factors will have an impact on your event across multiple areas, including finance, leadership and branding, for example
• Be able to recognise the importance of working cohesively with different agencies
• Have knowledge of the types of legislations required for different events including sustainability international standards
• Appreciate each of the steps that should be taken to effectively review safety procedures of an event
• Feel more comfortable with event safety in general, as well as with specific responses to structural incidents and how to respond to them

Operations is arguably the most exciting part of the event industry, it is the time where you get to see a lot of your hard work pay off! It is also an extremely important and, at times, stressful part of the process. This is the time where unexpected incidents may happen, so your contingency planning and preparation needs to be really on-point. This module will show you how to manage the delivery portion of your operation.

Module Objectives

• Have a clear understanding of how operations management teams run event sites
• Comprehend the scale of a site management team remit and what they contribute to an event
• Understand the significance of event control and how vital it is to have a strong communications plan
• Be able to recognise the importance of planning and preparing for negative outcomes and how to deal with them if they arise
• Have a strong understanding of what managing and operating a live event is like, and what tools you can use to do so
• Appreciate each of the steps that should be taken to effectively review an event
• Know how different types of ticketing infrastructure can impact your event, from customer experience to accessibility

This module will expose you to a few of the main disciplines involved in events, to allow you to consider where you feel you would best fit and best thrive. While the principles are transferrable across the sub-industries, there is nuance and clear differentiation between the way they function, so you should have an idea which route you are most interested in exploring. 

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Module Objectives:

• Recognise how you should utilise what you have learnt in the previous modules, and understand how you can use your learnings and templates for specific events
• Have an insight into various sub-industries and the event journey from initial planning to execution within them
• Appreciate the importance of feedback across all aspects of your event – staff, event attendees, clients, suppliers, contractors etc
• Understand the possible journeys that can be taken to enter each sub-sector
• Recognise that whilst all events are different, the basis of creating and building events can be adapted to suit as required