As the Events Marketing Specialist, this role offers a unique opportunity to manage the company’s virtual and physical event programme. The key function of this role is to lead and manage the full range of global events, including webinars, tradeshows, exhibitions, and conferences, working to agreed KPIs to generate new leads or advancing existing prospect and customer relationships. Working with the Marketing Manager and relevant Sales team members, the Events Marketing Specialist will manage an event programme according to the strategic needs of geographies and industry applications, deciding on their event objectives, content, and audience generation strategy.

Responsibilities:

• ⁠Drive audiences for each event using the optimum range of channel activity, applying lessons learned from previous events, to meet required KPIs and targets
• Plan and execute virtual and physical events in regions of focus, including webinars, trade shows, exhibitions, conferences, customer user groups, and other innovative online formats; leading on content, audience generation, format/presence, communications to drive success, and evaluation.
• Partner with Sales and Marketing to execute on account engagement strategy to generate new business pipeline and accelerate existing opportunities with events
• Contribute to the quarterly and annual integrated marketing plans for target regions and verticals across marketing channels
• Proactively engage with the Sales teams to co-ordinate, communicate and optimise the impact of their events
• Evaluate, select, and manage vendors that contribute to local demand creation programs, including event vendors, local media publishers and agencies