—

Gemma is the CEO of Lineup Media, an award-winning PR & Marketing firm that leads multiple ATL/TTL and experiential campaigns. With clients just as FatFace, Reebok, and Virgin Unite, Gemma has been at the forefront of mixed material campaigns that create amazing experiences and ROI for clients.

Gemma is going to talk to you today about some event PR basics and the best ways to drum up media support for your event.