3.5c Marketing Assessment 2023

It’s important that as an event professional, you understand the basic workings of branding as it will be something you constantly refer back to throughout your career.

For this assessment, you will be creating a one page set of brand guidelines.

A normal set of brand guidelines would include a majority of relevant sections from the previous seminar. however for this assignment, you will only need to produce the following:

  • x1 Main logo
  • x1 Logo variation (this can be a stacked/unstacked, colourway variation, icon, print vs web logo, or other alternative logo)
  • x1 Colour pallette – display all your brand colours including hex/html codes or RBG/decimal code.
  • x1 Moodboard – a collection or collage of images, textures, colours that showcase the ‘feel’ or ‘idea’ of your brand or event

These are the minimum requirements, however if you feel you want to add in additional parts/sections for completion that is absolutely fine. If so, you should choose whichever sections you think are most relevant to your event, as your guidelines do not have to include every single one, what’s important is that the guidelines are collated well and show thorough depth of understanding of the topic.

If you have previous graphics, design, or marketing experience, you are welcome to use whatever programme you are most comfortable with to create your design assets, including a mix of Adobe Suite programmes. If you are newer to design or have little to no experience, or don’t have access to paid software we recommend using Canva to create your main assets. You can sign up for a free account, and there is an introductory video made by Canva here which shows you an overview of the programme.

Canva has a wide range of pre-made templates that you can change, tweak, and improve on. They will act as a foundation for you to gain inspiration. The software is very easy to use, so we recommend just diving in and having a go, but there is also a host of tutorials here to get you started if you are a visual learner instead of a ‘doing’ learner. There are also lots of community-made tutorials that can be found on YouTube if needed.

If you are struggling for creative juices, Pinterest is a great place to look at other creative work and get inspired by others designers. You can make an account and search for graphic design, logos, moodboards, or typography in the search bar.

You can upload this in any image or .pdf file format that works for your guidelines.

You will upload this assessment at the end of the programme in session 6.6. For this assessment and every assessment you upload on this course, please include your full name in the file name when you save it as well as the assessment name/topic. I.e: JOHN SMITH – BRAND GUIDELINES

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