4.2 Commercial & Stakeholder Management

Alex Anderson is one of the UK’s most capable sporting event commercial managers, having worked as a commercial manager at The RPA (Rugby Players Association) for many years, before going to the premier sport event and business agency, Pitch International, to head up the commercial rights-holder and business development departments.

Alex is going to discuss the commercial aspect of events, including stakeholder management and rights-holder input, with a dash of event marketing know-how thrown in.

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