—

Sarah started her ticketing career at Trinity Street, where she worked directly with the labels and management to create artist specific stores and ticket offerings, as well as working with promoters and shows including Ibiza Rocks, Global Gathering and The Mighty Boosh, Harvey Goldsmith, the Queens Jubilee and Gucci’s Chime for Change. Sarah is now VP Development for live music/festivals at Ticketmaster, one of the biggest ticket agencies in the world. She works across events and festivals large to small including Reading & Leeds, Creamfields, Lovebox and Warehouse Project, as well as working alongside well-known brands such as Bauer Media, MTV and Red Bull on their ticketing strategies.

She is going to teach you all about how event ticketing works, and why it can make such a huge impact on events if not done correctly.