1.4 Social & Political Impact of Events

Nick Keller is the CEO of Benchmark, a company that creates and invests in purpose-driven business, it and its group of companies have since has grown into one of the foremost agencies on social impact. The agency has advised some of the world’s biggest brands and talent, including SAP, Barclays, ESPN, Michael Johnson, BT, Special Olympics, Legal and General, WWE and Jade Jones-Hall. Founded in 2008, recognising that in light of the socio-economic landscape shift due to the financial crisis, businesses’ relationship with society was going to have to change. Backed by some of the world’s most influential leaders, including Archbishop Desmond Tutu, Richard Branson and Tony Blair, sports biggest players, including the major US sports leagues — MLB, NFL, NHL, NBA and MLS, and brands like Barclays, TIME Magazine and PwC, the organisation has since become the global force for sustainable social change through sport.

Nick is going to talk about the impact that events and businesses have on their immediate surroundings, and society and culture.

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