Alex Anderson is one of the UK’s most capable sporting event commercial managers, having worked as a commercial manager at The RPA (Rugby Players Association) for many years, before working as the Business Director for Pitch International where he worked on a commercial strategy and revenue growth for rights holders. Following from there, Alex was the Director of AAA Sport. As a rights advisory and sales company, Alex’s position involves collaborating with rights owners, brands, media and technology companies. In 2023, they became part of Left Field Live. Alex now works as the Director of Left Field Live, a sports marketing agency focused on helping elite sports teams and leagues break new markets using live events.