Fundamentals Overview

Only in the last few decades has an Events Education been acknowledged by the academic world, with qualifications for the industry cropping up in mainstream learning institutions.

Learning Hours: 13

Expert Lectures: Foundations, Professional Wellbeing, Employability, CV Workshop (Optional), Interview Workshop, Political & Social Impact, Diversity.

Module Objectives

• Identify basic skills used by event managers
• Have an overview of what constitutes a successful event
• Recognise the importance of diversity in the industry
• Recognise the importance of physical and emotional well-being at work
• Know how to contact us if you have any questions

Planning Overview

An event of any size is a culmination of smaller decisions and actions, from how to distribute your budget, negotiating venue usage, contingency planning in your EMP and how much time to invest in your health and safety channels.

Learning Hours: 22

Expert Lectures: Event Safety, Multi-Agency Planning, Event Management Plan, Sustainability, Incident Response, Crisis Planning.

Module Objectives

• Have a clear understanding of what an event management plan (EMP) is and what should be included in the document
• Recognise why the planning process is so important to event production
• Understand how project planning and budgeting can define event success
• Be able to research, and negotiate with venue suppliers and other vendors
• Learn to produce a clear, detailed, and effective EMP
• Understand critically important health and safety and identify the differences in a safe and unsafe event site
• Identify basic skills of talent liaison, booking, and management
• Know how to work cross-agency to get the best possible outcomes

Marketing Overview

The branding of an event can be the make-or-break of it’s success. This module will be the cornerstone of your understanding of how consumers relate to the story, background and personality of event brands.

Learning Hours: 24

Expert Lectures: Branding, Brand Guidelines, Event Websites, Digital Visibility, Media & PR, Content Marketing.

Module Objectives

• Understand what branding is and how it applies to successful events
• Identify basic skills needed to create a brand
• Understand the creative and story-telling process behind event brands
• Recognise the importance of your branding materials, such as photography, videography, and online presence 
• Know what solutions there are to create a functioning website, and ensure traffic flows through it to give you the best opportunity to sell

Delivery Overview

Delivery is all about making decisions that are going to impact how efficiently your event runs, before the gates open. This module will show you how to manage the delivery portion of your events.

Learning Hours: 21

Expert Lectures: Sales Management, Commercial & Stakeholders, Venues & Suppliers, Projects & Budgets, Creating Experiences, Immersive Experiences.

Module Objectives

• Gain an awareness of general event sales techniques and the customer journey
• Understand how stakeholders and commercial factors will have an impact on your event across multiple areas
• Be able to recognise the importance of working cohesively with different agencies
• Have knowledge of the types of legislations required for different events including sustainability international standards
• Appreciate each of the steps that should be taken to effectively review safety procedures of an event
• Feel more comfortable with event safety in general, as well as with specific responses to structural incidents and how to respond to them

Operations Overview

Operations is arguably the most exciting part of the event industry; it is the time where you get to see a lot of your hard work pay off! This module will show you how to manage the actual operation of your event.

Learning Hours: 29

Expert Lectures: Operations & Site Management, Managing Live Events, Event Control, Radio Etiquette, Crisis Communications, Event Ticketing

Module Objectives

• Have a clear understanding of how operations management teams run event sites
• Comprehend the scale of a site management team remit and what they contribute to an event
• Understand the significance of event control and how vital it is to have a strong communications plan
• Be able to recognise the importance of planning and preparing for negative outcomes and how to deal with them if they arise
• Have a strong understanding of what managing and operating a live event is like, and what tools you can use to do so
• Appreciate each of the steps that should be taken to effectively review an event
• Know how different types of ticketing infrastructure can impact your event, from customer experience to accessibility

Spotlight Overview

This module will expose you to a few of the main disciplines involved in events, to allow you to consider where you feel you would best fit and best thrive.

Learning Hours: 11

Expert Lectures: Corporate Events, Hybrid Events, Mass Participation, Weddings, Festivals, Charity Events

Module Objectives

• Recognise how you should utilise what you have learnt in the previous modules for specific events
• Have an insight into various sub-industries and the event journey from initial planning to execution within them
• Appreciate the importance of feedback across all aspects of your event – staff, event attendees, clients, suppliers, contractors etc
• Understand the possible journeys that can be taken to enter each sub-sector
• Recognise that whilst all events are different, the basis of creating and building events can be adapted to suit as required

Module Tests As You Go (30%)

You’ll show your understanding by completing quizzes, coursework, activities, and tasks designed to assess your knowledge.

One Final Project (70%)

There are no exams to sit – each course module has a range of appropriate assessments aimed at developing your skillset, which support your final graded project.