Nick Keller is the CEO of Benchmark, a company that creates and invests in purpose-driven business. It has grown into one of the foremost agencies on social impact. The agency has advised some of the world’s biggest brands and talent, including SAP, Barclays, ESPN, Michael Johnson, BT, Special Olympics, Legal and General, WWE and Jade Jones-Hall. Since being founded in 2008, Benchmark has become a global force for sustainable social change through sport. Nick knows all about how to make a brand impactful, resonating a message across the global that inspires not just the everyday consumer but notable names as well. Benchmark has been backed by some of the most influential names including Archbishop Desmond Tutu, Richard Branson and Tony Blair.