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How to Create the Perfect Event Brand

In Module 3 of The Event Crowd’s Event Management Diploma, Steph Essex; Founder of Flyhawk, Viper 10, and former Creative Director of Bournemouth 7s Festival, discusses the importance of branding in relation to events. The branding of an event can be its make-or-break. It’s important to understand how consumers relate to the story, background, and

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